[Rasch] Rasch version to Churchill's Paradigm

Agustin Tristan ici_kalt at yahoo.com
Mon Nov 1 11:15:53 EST 2010

Hello, it seems that the paper concerns classical test theory, no need to use Rasch under this approach. The paper contains a mixture of the known methods at that time, plus some interpretation errors (to my understanding).
Agustin Tristan

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--- On Sat, 10/30/10, Juanito Talili <talilij at yahoo.com> wrote:

From: Juanito Talili <talilij at yahoo.com>
Subject: Rasch version to Churchill's Paradigm
To: "Rasch" <rasch at acer.edu.au>, "Agustin Tristan" <ici_kalt at yahoo.com>
Date: Saturday, October 30, 2010, 8:15 AM

 Is there a Rasch version to Churchill's Paradigm for Developing Better Measures
A Paradigm for Developing Better Measures of Marketing Constructs 
Gilbert A. Churchill, Jr. 
Journal of Marketing Research, Vol. 16, No. 1. (Feb., 1979), pp. 64-73. 
Stable URL: 

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