[Rasch] Rasch version to Churchill's Paradigm

Juanito Talili talilij at yahoo.com
Sun Oct 31 00:19:41 EST 2010


Is there a Rasch version to Churchill's Paradigm for Developing Better Measures
 
A Paradigm for Developing Better Measures of Marketing Constructs 
Gilbert A. Churchill, Jr. 
Journal of Marketing Research, Vol. 16, No. 1. (Feb., 1979), pp. 64-73. 
Stable URL: 
http://links.jstor.org/sici?sici=0022-2437%28197902%2916%3A1%3C64%3AAPFDBM%3E2.0.CO%3B2-A

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